For better or worse, you will encounter code at some point. Below are some basic coding platforms that might require some familiarity.

  • Short Code
    ex: “[table id=1 /]”
    Allows you to place plugins strategically throughout your website
  • Custom CSS (Cascading Style Sheets)
    ex: “.header{padding:0 !important;}”
    Allows you to make global design changes, i.e. fonts, spacing, colors, etc.
  • HTML (Hypertext Markup Language)
    ex: “<span style=”color: #333399;”><strong>HTML</strong></span>”
    Allows you to make local changes to fonts, add hyperlinks, images, etc.
  • Embed Code
    ex: “<iframe width=”560″ height=”315″ src=”″ frameborder=”0″ allowfullscreen></iframe>”
    Allow you to seamlessly add content from another web page or source such as YouTube.
  • API (Application Programming Interface)
    ex: “PayPal Pro – APIĀ  NJ94PVJU4XXXXXXX”
    Allow you to run the programs and apps of 3-party software providers on your website. The code is generally provided by the software developer such as PayPal, Mail Chimp, Google (Recaptcha)